For real? Yes, and you don’t have to be a trained copywriter to make people want to listen. Here is all you need to do to write great web content…
1) Don’t use jargon heavy words
If you think you are showing off or sound “fancy” you don’t. Your clients are not experts. They come to you because you are the expert. Therefore speak in a language everyone will understand.
2) Be silly
Be the fun one in the room. Be the place people like to hang out. Don’t take yourself too seriously. MailChimp is a great example of this. Their little chimp is always saying silly things as you are working on a usually boring task of setting up emails and auto-responders.
3) Less is more
Be concise and get to your point or you’ll lose people’s interest.
4) Break it up
Bullet points and numbered lists work well. Larger headings and bolded words highlight points. Each paragraph should be no more than 3 sentences.
5) Become a master at multi media
People click on videos and images more than they read so whenever possible include them. Just make sure they are fun to look at or thought provoking or they too, can be a waste of space.
6) Write about what you love
People love passion. That is why Tony Robbins and other “live your passion” gurus are on fire. If you are passionate about what you do people want more of it. Life is too short to try and be something you are not and write about topics you think you “should” be writing on. Be yourself.
7) It is all about your audience
People care about themselves and how you are going to help them. C’mon, you know this is true. When you go to other people’s sites and you can’t find how it will benefit you then you leave right? It is great to talk about you and necessary at times to build your credibility. However, when talking about you weave it back around to what that has to do with the person reading your article.
8) If you make a claim, back it up
Show how you came to a conclusion with a reference or third party quotes. The web is too full of noise and “push this button to get rich quick” claims. Part of being an expert is knowing where to get the right info and how to share it in a way that makes sense and people can implement, so don’t forget to give credit to those who taught you.
And speaking of implementation, here is your takeaway tip…
Takeaway Tip: Next time you write a blog post use this as your checklist.
Is there anything else you use in your writing that makes people want to give you “one million dollars” (finally the reference to the crazy photo we used 🙂 ) Just let us know with a comment below.