A great looking, well designed website is an absolute must for anyone that wants to conduct business online. A poorly designed website will drive potential customers to the competition quicker than you can click a mouse. While everyone is now aware of this fact, the message still hasn’t completely gotten through to those that use landing pages as part of their marketing strategy. The use of landing or squeeze pages in internet marketing is essential, but they can do more damage than good if they are put together in a slipshod manner. The same care and attention to detail should be applied as you would with putting together a professional site, as this will ensure that you get the best results possible. If you have ever asked “what is a squeeze page?”, are unsure of how to put together a landing page, or are not entirely clear of the benefits of having one, then read on.
Think of your squeeze page as a condensed version of your main website. The goal is to give visitors as much information as possible about your product or service, but in a way that is succinct and to the point. There should not be volumes of text on your landing page, but rather clear information about what people can expect should they follow through or request information.
You might wonder why a single page is worth so much effort, and the answer is actually very simple: a great landing page will have you building your list and converting sales much quicker than a traditional website. It’s not intended to be glitzy and glamorous like many websites, but the addition of optin forms to the page will give potential customers that chance to get more information about what it is that you have to offer. In short, every person that takes the time to fill in that form is already a targeted lead, as they have taken the first step in the buying process.
A well put together landing page can save you a ton of time while marketing, as you will not have to repeatedly answer the same questions over and over again via e-mail. Instead, all of the pertinent information about your offer will be put in one place, with a call to action that should be made difficult to refuse. What you have to understand is that if your squeeze page looks unprofessional or is missing information, those optin forms will remain unfilled.
Another great thing about landing pages is that you can choose to have as many as possible, with each one highlighting a specific product. This allows you freedom to go into as much detail about each product as needed, which is not necessarily that easy to do on a website where you may have dozens of different items on offer. A landing page is the online equivalent of a sales flyer that you send to your customer, and when it is designed and worded properly, it can deliver like very few other marketing strategies out there.