There is a popular term being used by marketers online called "tripwire marketing". It is actually a concept that has been around for a long time (even before the internet). It involves segmenting your leads into interest groups, selling them into a low priced item and then up-selling those who buy into one of your main products … [Read more...]
5 Steps to Automate your Marketing
It's so important to know how to automate your marketing because there are so many areas you need to master to actually grow a business online. It's just not humanly possible to do what you need to without putting some systems in place. With automation you can "set and forget" areas of your business while being able to test … [Read more...]
#116 – How to Write Emails That Get Opened and Read
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Is email marketing dead? No, it's not going anywhere! Why? We log into our social media accounts with them. We use them for our iTunes logins. We get our Google Analytics reports delivered to them. And...we sign up for updates from websites we like so they can stay in touch with us. Email is a very important tool you can … [Read more...]
#115 – Business Mentors, Books and Podcasts We Get Inspiration From
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We are always on the lookout for the best and brightest business mentors and resources we can get our hands on to keep us fine-tuned in our craft of helping business owners navigate the tricky terrain of growing a business online. We wanted to share with you the people, books and podcasts we are learning from right … [Read more...]
#114 – How to Use Tripwire Marketing for Your Business
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Like anything else marketing likes to follow trends. Right now everyone is talking about tripwire marketing, especially those who are a bit savvy in the online space. It is so popular because it works! The concept has been around as long as modern business and while it has used other names, the strategy and psychology … [Read more...]
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