This is where your automation begins! If you don't have something with perceived value that shows off your best work to giveaway, then in that very skeptical first look at your business and your website, the person will leave. What do you giveaway then? It needs to be something that your new lead will happily … [Read more...]
#99 – The Importance of Mentors – Who Changed Our Lives?
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Welcome to podcast #99! In this episode we're talking about the importance of mentors - who changed our lives? For anyone who is on the path to success, good mentors play a key part! What did Heather Porter and Andrew McCauley learn this week? Heather enjoyed the whole Australia Day experience this year. When she got up she … [Read more...]
7 Benefits of Social Media That Don’t Involve Driving Website Traffic
We've all been there - you spend a bunch of time creating optimised social media profiles on the right platforms for your business and posting great content, but at the most you only get a few clicks. Frustrating! Especially if you've been sold on the premise that social media will drive valuable traffic to your … [Read more...]
#98 – Online Marketing Trends 2015
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Welcome to podcast 98! Today we're having a chat about the online marketing trends 2015 has in store. What's growing? What's disappearing? What's staying the same? What have Heather Porter and Andrew McCauley learnt this week? Heather has come across a cool little tool via Duct Tape Marketing. The tool is called Process Street … [Read more...]
How To Do Keyword Research To Drive Website Traffic
Do you have the right keywords working for your website? The chances are, if you're regularly putting up great content that your target audience wants to see, putting effort into promoting it, but still not really seeing results in terms of website traffic, you may need to start with (or revisit) your target … [Read more...]
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