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Like anything else marketing likes to follow trends.  Right now everyone is talking about tripwire marketing, especially those who are a bit savvy in the online space. It is so popular because it works!  The concept has been around as long as modern business and while it has used other names, the strategy and psychology … [Read more...]

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Our computers and mobile devices are easy things to hide behind.  People can use fake names on their rude comments or forget that the comment is actually going to land in front of a real person. Have you every been at the end of some online treatment that left you thinking "REALLY? What did I do to deserve this?" We … [Read more...]

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You need to write good marketing copy to get people to buy.  You probably have been there before... you see someone selling a product you think is not that great. They have the social "likes" and seem to have an endless supply of freedom lifestyle shots on their Instagram.  Yet, you keep thinking that YOUR product is better.  In … [Read more...]

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Instagram is now one of the biggest social media platforms and is a must use tool for businesses who are selling anything online.  There are 4 key Ways to Use Instagram for Your Business and themes to keep in mind when using Instagram to grow your business. First, you need to understand the language of Instagram, otherwise known … [Read more...]

Podcast: Play in new window | Download (Duration: 39:48 — 36.4MB) | Embed

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A successful business will no doubt have competitors and needs to constantly innovate to stand out from them.  A simple way of doing this is to see what your competitors are doing to get new business online and get ideas from those strategies to use in your own business. A start-up who is struggling to work out what to sell or … [Read more...]