There is a popular term being used by marketers online called "tripwire marketing". It is actually a concept that has been around for a long time (even before the internet). It involves segmenting your leads into interest groups, selling them into a low priced item and then up-selling those who buy into one of your main products … [Read more...]
What email program should you use?
This post is the 3rd post in a series about what is holding people back from becoming successful at Online marketing. You can follow this series by visiting here What email program should You use? If you have been online for more than 5 minutes, you might have heard of things like CRMs, or customer relationship management … [Read more...]
Marketing Automation: MailChimp
All successful business owners will tell you that to grow your business you need to develop systems to scale and at the same time put yourself out of a job (after all we did not start a business to just give ourselves another job, right?). One of the easiest and most fundamental ways of doing this is to automate your … [Read more...]
How To Engage Your Audience? 5 Steps to Fix an Unresponsive List…
As an email marketer, you do find from time to time that despite your best efforts, you will have unsubscribers or those who are simply unresponsive to any of your emails. If you've made your best efforts with content and engaging subject lines, sometimes it's time to kick it into a new gear and look for ways to fix your … [Read more...]
10 Tips to Get Your Emails Opened and Read
Last week we took a look at a couple of good email programs that you can use for the email marketing of your business. Of course, you can have the best email program in the world but it won't do you any good if your emails are not being opened! A lot of people get tied in knots trying to craft the perfect email, so here we give … [Read more...]