Once you have a Facebook Business Page it is very easy to add custom tabs below your cover image to display your other social media accounts and blog. You can also set up a custom page with anything you want on it such as a landing page to promote something for free with an opt-in box.  Essentially it is just a web page of your … [Read more...]

As most of you know, Google has an algorithm for choosing what should appear in its search results. Facebook has developed its own algorithm called EdgeRank. This is how Facebook chooses what to put in your newsfeed. If you understand how it works you can start to plan your posts to get increased engagement before you kick off … [Read more...]

In Facebook's eyes, all engagement is not equal. It is great to get "likes" and "shares", but if you can get someone to write something on your post Facebook sees this favourably. This raises your EdgeRank (learn what EdgeRank is here) with them, or where they choose to display your posts on other's news feeds. Of course the … [Read more...]