If you have been following our landing page tips then you are probably familiar by now with the elements of a great landing page. That’s great, you might say; but what can I use a landing page for? The answer to this is to use them basically for anything where you are encouraging people to sign up for an offer or to buy something from you.
Generally speaking, you may have product details on the homepage of your website or on product or shopping pages. The thing with all of these pages is no matter how well you have set them up, there are still distractions there for your visitors, such as navigation menus where they may click away. The beauty of having a separate landing page set up is that navigation is very limited so people will be more focused on the things you want them to notice.
While your home, product or shopping pages will probably contain a lot of additional information besides the product/offer/giveaway that you want people to sign up for, a landing page allows you to focus specifically on that one product. You can create multiple landing pages for multiple products or even to create different offers for the same product, depending on how people have come through to your page.
As an example, perhaps you want to offer discounted event tickets to people who are already on your email list. You might set up one landing page for those people with a link that is sent to them via email, and another landing page for others which visitors may land on via an advertisement, for example.
Here are a few examples of what we and our clients have used landing pages for;
- Sign-ups for events.
- To give away freebies such as chapters of a new book, cheat sheets and videos.
- To advertise a physical product for sale.
- To get sign-ups for webinars and podcasts.
- To sell a service such as coaching.
Whatever your product, service or giveaway is, a landing page is a great way to attract qualified leads and showcase your wares. Research has suggested that using a landing page may make your campaigns up to 80% more effective in terms of conversion, so they certainly are a great tool that you should be using.