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Welcome to podcast #85! Why can a little knowledge be a dangerous thing? It’s something that comes up with us again and again at Autopilot Your Business, so we thought we’d delve into it…
What did Andrew McCauley and Heather Porter learn this week?
Andrew has been learning about a Facebook update that is being rolled out for personal users. What they are doing is rolling out a privacy check-up – the point of this is to give users better control over who sees their content. Once you have it, it should pop up automatically and ask you to check up on your privacy settings.
Heather recently got an Apple TV which allows her to plug her Mac into her TV and surf around doing the same things you can do on your computer. This includes checking out videos and podcasts – more confirmation of how important it is to be putting this content out!
Why a little knowledge can be dangerous…
“A little learning is a dangerous thing. Drink deep or taste not the pierian spring…” Alexander Pope
What does this mean? Having a little knowledge on a topic can lead to thinking that you know more than you really do and can lead to decisions being made that are not the best or can cost you a lot of money!
A little knowledge can lead to:
- Assumptions – thinking you know why something is happening and making hasty decisions to change.
- Shiny object syndrome – being quick to jump onto the latest ‘shiny’ thing.
How can you avoid this situation?
- State your goals very specifically – what end result do you want?
- Remember that you go to a Dr because they’re a specialist – it’s the same for advice for your website!
- Ask questions – “I want this to do this, what is the best next step?”
- Realise that by doing it yourself instead of paying someone with expertise, it may cost you a whole lot more in terms of your time and then needing to get an expert to fix it.
- Be open to advice from others.