#41- Optimizing your Business- Interview with Melanie Benson Strick

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This was a very exciting episode as we get to talk to our very dear friend Melanie Benson Strick about Optimizing Your Business.

Melanie Benson Strick, known as America’s Leading Small Business Optimizer, has a gift for guiding fast-paced, overwhelmed, driven entrepreneurs to thrive in their small business. With over 13 years mentoring thought leaders and creative entrepreneurs, Melanie is a revenue strategist – uncovering costly breakdowns and de-railers while re-energizing profits– ultimately freeing the entrepreneur to do more of what they do best.

In this podcast we cover a whole range of business aspects and really get down to the nitty gritty of why entreprenuers and solo business people struggle with the day to day operations of running a business. Melanie discusses how to escape the quogmire of overwhelm and why the most profitable and viable ideas in your business need to be leveraged.

We also discuss in depth why entrepreneurs get stuck and how they can get out of the overwhelm trap and how to really shift gears to become profitable.

There are 3 phases that an entreprenuer usually goes through in their cycle

1. The Striving Phase- This is where the entrepreneur gets little traction in their business and there seems to be lots of activity for little or no result

2. Driving Phase- This is where the entrepreneur works harder and spends more time doing but is in too much overwhelm still

3. Thriving stage- This Phase happens when the Striving and Driving phase has been released and then you start to learn hwo to leverage your effectiveness to get exponential results.

When you are in the zone and you are doing the things you love, you have so much more energy, you are unstoppable! –Click to tweet

There are 3 ways to get into the Zone to Optimizing your Business

1.Know what makes you money…. do the things that make you the most money in the shortest time.

2.You need to differentiate between doing more and doing less well

3.Figure out where the profit is

Once you have done this, your business will run better. Think of how Apple do only a few things really well… they concentrate on a limited few things and get great results.

Creation is 10 times more expensive than optimization Click to Tweet

Melanie has also given us some generous gift to share with our audience, so click here if you want to get the 15 Commonly Untapped Strategies for Exponetial Growth

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