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Hey everyone! We’ve finally cracked episode #100! Welcome to our century where we’re delving into 100 valuable resources to grow your business! (We promise it won’t take as long as that sounds!).
Firstly, after 3 years of podcasting, what have we learned?
Heather Porter:
Heather has learned how easy it is to reach people from every part of the world through podcasting. AYB is currently being listened to in 83 countries and we really enjoy the emails we receive from all over!
Andrew McCauley:
One of the things that really improved the growth of this podcast was consistency. When we deliberately built in a regular schedule, we quickly developed a larger audience.
100 Valuable Resources To Grow Your Business
We have 10 topics and have named 10 people or resources in each who we have learnt from…
Marketing
Ryan Deiss – Co-founder of Digital Marketer who is very down-to-earth and gives a lot of great content.
James Schramko – Founder of Superfast Business who got Heather excited about working online again! Switched on with automation, scaling, SEO and content.
Frank Kern – He’s been around in the online marketing business for a long time and continues to innovate. Great at sharing his tips.
Ann Handley – Knows her stuff when it comes to content.
Jeff Walker – Specialises in systems and product launches. First person to make $1 million on a launch.
Greg Cassar – From The Collective. Teacher of PPC and advertising techniques.
Jeff Bullas – Ranked in the Forbes list for top influencers on social media.
Yaro Starak – The Entrepreneur’s Journey – wealth of knowledge on blogging!
Mike Koenigs – Traffic Geyser – great teacher.
Seth Godin – Learnt a lot on building tribes and smart ways of thinking about your business.
Sales
Annette Lackovic – Amazing sales trainer and teacher of building a business you love.
Ari Galper – World’s #1 authority on trust-based selling.
Conversion Rate Experts – How to tweak your website for higher conversions.
Guy Kawasaki – Runs Alltop.com and owns or represents a number of other large websites.
Ben Bradshaw – Sponsored Linx – how to navigate your way through Adwords.
Blair Singer – Speaker, author, consultant and trainer in the area of sales.
Justin Brooke – I’m Scaleable – how to pitch your services in a way to make more money.
Tom Hopkins – Trainer/Speaker on sales.
WooCommerce – Shopping cart platform we love for WordPress!
Brian Tracy – Author who has been around a long time and has a massive following in the sales space.
Operations
Process St – Lets you create processes with notes, attachments or messages for others.
Basecamp – Project management system.
Xero – Finance and accounting tool with integrations with a number of third parties.
Slack – Share files and have conversations with your team.
Skype – Replace your home phone…
Zendesk – Help ticket system for your website.
Hangouts – Create trainings, have private meetings and reach a lot of people with video.
SMS Marketing – Call Loop, Burst SMS, Text Local
Quote Roller – Intelligent tool for creating and tracking your business quotes.
Dropbox – Cloud storage for all your files.
Automation
Ontraport – Complete automation for email and websites.
Mailchimp – Great email platform for new online businesses. Many integrations and has a free option.
Infusionsoft – Competitor to Ontraport. Also great for automation.
Hootsuite – See all of your social media accounts at once and schedule updates.
Tweetdeck – Track by hashtags, keywords or conversations.
Buffer – Scheduling tool that can also be used with Facebook’s system.
Socialbro – Twitter tool to search for influencers and unfollow inactive people.
Feedly – Curate different people’s blogposts into one spot.
Blubrry – WordPress plugin that let’s you automate your podcast publishing to iTunes.
Zapier – Let’s you hook up one platform to another and create automated rules. For example having an email sent to someone when a file is added in Dropbox.
Branding
Canva – Image creation and editing platform.
Premium Beat – Buy royalty-free music in a range of different styles.
Tim Ferris – 4 Hour Work Week author, big on you being you.
Lisa Messenger – Renegade Collective Magazine owner who is all about disrupting and doing business your way.
Damond John – One of the “sharks” on Sharktank. His company Fubu went to multiple million dollars.
Jack Delosa – Author of “Unprofessional” and from The Entourage.
Shenee Howard – Brand expert who shares experiments on branding.
Marie Forleo – Created a movement in how websites and content look online.
Tony Hsieh – Founder of Zappos and big on culture and branding.
Justin Herald – Speaker and company owner, big on individuality.
Copywriting
Perry Belcher – Co-founder of Digital Marketer and one of the smartest copywriters out there.
John Carlton – Check out his “powerwords” print out!
Kevin Rogers – Clever copywriter who started as a stand up comedian.
John Anderson – Specialises in real estate copy.
Dean Edelson – Hollywood script writer who has done a lot with press releases and other copy.
David Ogilvy – “Father of advertising” who wrote the original advertorial. Great templates on the internet.
Robert Collier – Author of the Robert Collier Letterbook which is one of the enduring texts in copywriting.
Kate Toon – Specialises in training people to write for SEO.
Gary Halbert – Author of a number of books and the “Gary Halbert Letter”.
Dan Kennedy – Glazer-Kennedy founder and epic copywriter.
Content
Neil Patel – Founder of Quicksprout, Kissmetrics and CrazyEgg. Very clever content marketer who shares the results of his various tests.
Kris Karr – Good example of what to do to create stand-out content and build a tribe.
Marcus Sheridan – Created a pool business which became the largest in the world because of what he did with content.
Derek Halpern – Social Triggers – has great videos on YouTube too.
Brendon Burchard – Self-help specialist who creates a huge amount of popular content.
Gabrielle Bernstein – Author of ‘Spirit Junkie’ who brings a unique edge to spirituality for businesswomen.
Joe Polish – Founder of Piranha Marketing who built his business through getting smart with content.
Copyblogger – Specialise in all things content.
John Lee Dumas – Entrepreneur On Fire podcaster who has around 1 million downloads per episode.
Andy Jenkins – Has a particular knack for video marketing.
Social Media
Lori Ruff – LinkedIn superstar and Forbes influencer.
Marie Smith – Facebook expert and Forbes influencer.
Amy Porterfield – Also a Facebook expert and teacher.
Lewis Howes – Former footballer doing well building social media tribes.
James Wedmore – Big on YouTube marketing.
Joel Comm – Author of ‘Twitter Power’ who convinced Heather to open a Twitter account!
Kim Garst – Switched on across all aspects of social media and online marketing.
Sandi Krakowski – Forbes influencer who teaches Facebook strategies.
Social Media Examiner – Put out a lot of fantastic social media content.
Brian Moran – ‘Get 10,000 Fans’
Management
John C. Maxwell – Author of many books on management.
Robert Cialdini – Teaches the ‘rules of influence’.
Ken Blanchard – ‘One Minute Manager’ and a number of other great management books.
Dan Norris – WP Curve founder who is a good example of systems and scaling a business.
Richard Branson – Virgin Group founder and creative thinker.
Jeremy Carter – Founder of Rapport Leadership who teaches businesses how to become leaders.
Stephen Covey – Author of ‘The 7 Habits of Highly Successful People’.
Tony Robbins – Re-educated people on how seminars could be done.
Jack Welch – Highly respected and celebrated former CEO of General Electric. Author of ‘Winning’
Jeff Bezos – Founder of Amazon.com, responsible for changing how the internet works.
Tools
Buzzsumo – find out which posts have been shared the most.
WordPress – website platform that we use.
Leadpages – simple sytem to create great landing pages.
OptimizePress – custom-built lead and sales pages.
Audacity – free tool for editing audio files.
Paypal – payment gateway, which means people don’t need to click off your website to go to Paypal.
1Password – Store all your passwords in one spot so you don’t have to remember!
WooCommerce – makes it super easy to sell products online.
Screenflow – record videos of screen shares and edit them.
Google Apps – autosaves emails and syncs across devices (amongst other features!).
Thanks for being with us across 100 episodes! We hope to see you back for more!
Who has been an influencer for you in any of these areas? Let us know below…