There are so many posts out there that claim to be able to show you How to Grow your Website Traffic with Social Media. Unfortunately, a lot of them are either untried theories or they have no proof that these tactics work.
So, we set out to find the best posts on the net that have a step by step guide and ALSO are able to show the results that they claim to get. Sometimes, we found it hard to find people with proof that they were getting these results, but we eventually uncovered a few posts that seem to stand up to the investigation.
Below, you will find our little summary of 10 Case studies on How to Grow your Website Traffic with Social Media and their respective links (most of their articles are in excess of 2000 words each) and we also give an indication of the level of marketer that these posts are aimed at.
Most people will understand most of these posts, but there are a few that cater to the advanced marketer among us.
10 Case studies on How to Grow your Website Traffic with Social Media
If you want to jump to the platform that interests you the most then click on the heading below:
Facebook Ads
Pinterest Ads
Youtube
Paid Traffic
Social Sharing
Platform: Facebook
Title: Social Media Marketing Case
Study – How I Earned $10,690 in a Week from Facebook Traffic Alone
Author: Laura Roeder
Twitter handle: @lkr
Summary: Laura Roeder discusses the need to not rely so heavily on the vanity metrics of facebook and start looking at the real world metrics that make dollars and sense to a business.
If you take your social media marketing seriously, and invest your time in a sustainable strategy, you can get a lot more than a few Facebook likes – you can earn serious bank for your business.
She had a 10k week and shares what she discovered during that time.
1.Dont get discouraged by data that doesn’t matter.
Vanity metrics are the ones like facebook likes and shares. They play an important part of your overall social strategy, but they generally do not bring in the cash for your business. They are hard to measure the ROI.
2.Sharing is caring
Keep in mind when creating posts, that you want your posts to be shared, not by your own followers, but also the followers of your followers.
3. Remember the big Picture
Laura goes on to say that not every week will be a big payday, and to keep in mind that its a marathon not a sprint. Keep looking at what you are doing and test and measure
How were the results achieved?
Consistency is the big idea here. Make sure you have a marketing and social media calendar and stick to it.
Link: View the Original Post here
Level: Beginner
Our Favorite Quote:
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Platform : Facebook Ads
Title: How to Drive More Website Traffic with Facebook Ads
Author: John Loomer
Twitter handle:@jonloomer
Summary: According to Shareaholic, facebook drives more social referral traffic to websites by any other social platform. Jon Loomer shows us his method for using facebook ads to drive traffic to his website, and interestingly, its not to a sales page.
According to a report from Shareaholic, Facebook referred 23.39% of all website visits during Q2.
He does mention that google organic traffic is the biggest driver of traffic for him, then its facebook, but facebook is by far the biggest social driver by nearly 10 times.
His blog post publishing routine is usually to post one blog post once a week at about 2:15 am and the a few hours later, he will use facebook ads to drive traffic to that post.
He always targets his fans first and he keeps the ads running until the next blog post is published. He aims for 10- 15 cent clicks on his ads.
He will also target all website visitors that have visited ho website in the last 30 days using his Website Custom audiences targeting group.
He also looks closely at his Audience Insights to further narrow down his target market.
One thing he also does is that he sets his ads to specifically exclude anybody that has read the post already…no point spending money on ads that people have already read.
Link: View the Original Post Here
Level: Advanced
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Platform : Twitter
Title: Case Study: How To Triple Your Traffic With Twitter
Author: Loz James
Twitter handle: @contentchampion
Summary: In this Case study about How to Grow your Website Traffic with Social Media, Loz James shares his discovery after being reached out to from Andrew McCauley (@andymac71). Loz gets a lot of emails at Content Champion and often they mostly end up in his trash, but there was one email that stood out. ( You can read the exact email here…) The email stood out for 3 reasons :
1. The message was personalised. It had referenced items that pertained to the reader of the email
2. The email suggested that content the reader had previously shared was now even better
3. The was a reciprocal offer for the reader
There was a true win- win-win situation for everybody.
The action steps in summary:
1. Use Buzz sumo to find out which content is being shared the most
2. Improve the original content by adding new research and multi media aspects ( Get the AutoPilot Your Business 5 steps to triple your traffic right here)
3. Find out who shared that great content in the first place
4. Personally reach out to everyone who shared that content.
5. Get back to people who have shared and let them know you have shared their content too
This may sound like a fair amount of work, and it is. But the results are usually worth it. Twitter is an amazing tool and you should think about adding it to your repertoire
Link: View the Original Post Here
Level: Intermediate
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Platform : Pinterest
Title: How To Drive Massive Referral Traffic From Pinterest In 2015
Author: Dan Virgillito
Twitter handle: @danvirgillito
Summary:
According to Pew research, MEN are the new fastest rising demographic to use Pinterest. In fact, the report suggests that Pinterest has 3 times the amount of referral traffic than google Plus, Youtube and twitter, stumble upon, linkedin and reddit COMBINED! thats a lot of traffic
Pinterest is an extremely visual platform , and visual means engagement..the very essence of Pinterest traffic.
Once you have signed up for Pinterest, make sure your profile is showcasing your business name and any keywords that you want to be found for.
Ways to drive traffic to you site
1. Display the official Pin It button on your site
Your visitors will be able to share your website images with their followers, a crucial step in getting found
2. Optimize your Visuals
Make sure that your visuals have a watermark, dominant colors and use the 2:3 aspect ratio
3.Include a link to your website
One of the best features of pinterest is the ability to add links to your own website …make sure any images that are yours have the right attributes to them
4. Engage with followers
Make sure you are also actively repining and commenting other people pins
It’s also a good strategy to repin content from influencers – it would be a major boost to your Pinterest referral traffic if they return the favor
5. Host contests
A further way to engage visitors is to host contests on your account .
6. Use Rich Pins if you are ecommerce site
If you have something to sell, use rich pins to really give it a boost
As with anything, always measure your efforts and see what os working for you
Link: View the Original Post Here
Level: Beginner
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Platform : Pinterest Ads
Title: [Pinterest Advertising] $41,254.34 in eCommerce Sales from $775.50 in Pinterest Ad Spend
Author: Ezra Firestone
Twitter handle: @ezrafirestone
Summary:
The whole point of Pinterest is for users to search and make lists (boards) of the things they want.
For anyone wanting to sell a product online, there is no better platform than Pinterest… it is a large group of people telling you exactly what they want.
The Pinterest Ad Platform is a combination of Query Based Visibility ( just like google adwords) and Contextual Visibility (just like facebook ads).
All ads on Pinterst are Native..they blend in with other pins.
Ezra started using the ads platform in a traditional direct response advertising sort of way. This netted him $21 969 from a spend of $775…and the cool thing is that they are spending 3 times as much on his site as that of visitors from facebook ads!
The way he is doing this is to send people from a promoted pin directly to an article and then to a sales page on his ecommerce store…. and not yet using retargeting.
To get started using ads, you need to have a Pinterest as a Business page set up.
Fill out your profile fully and completely
Verify your website
Get on the waitlist
There are also some great Pro tips offered here too…here is a summary
1.Get lots of organic engagement from your account
2. Find relevant pins to pin on your boards
3. Create a popular board and re pin things from here
Link: View the Original Post Here
Level: Advancd
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How To Do Keyword Research To Drive Website Traffic
Platform : Youtube
Title: How to Get 72,719 YouTube Views in the Next 30 Days (Step-By-Step)
Author: Brendan Mace
Twitter handle:@Brendan_Mace
Summary: This article is a great article if you are starting out using Youtube to get traffic. The beginning is aimed at people that are starting up and covers the background of How to Grow your Website Traffic with Social Media very well and why you should get into video marketing. Brendan also shows some nifty and cheap tools for you to use when creating videos.
There are 2 main ways to grow your traffic and your channel
Email List
YouTube organic
There are 5 main factors that rank a youtube Video
- Optimization
- Engagemnet
- Retention
- Authority
- # of Views
The article digs into ways to optimise your video by doing some important keyword research as well as showing some tricks to find out what the most popular videos are doing on Youtube and how to find the valuable info hidden inside them
Youtube looks at a lot of different signals when it promotes videos to the top of the search engines, and this article covers these too.
Link: View the Original Post Here
Level: Beginner
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Platform : Paid Traffic
Title: Paid Traffic in 2015 – Facebook, Pinterest, Google & More
Author: Andrew Youderian and Ezra Firestone
Twitter handle:@youderian and @ezrafirestone
Summary: Although this is a podcast, these 2 guys share some very valuable insights into paid ads.
Facebook Ads – facebook is still a very good way for advertisers to buy traffic….and it can be scaled like no other platform . Pinterest may be able to give more higher quality traffic, but it can’t give as much as facebook can. Facebook will also be rolling out a 1 click purchase button just like Amazon does soon too. Facebook lets you do some real super targeted ads and there are a few examples given here. Ezra is still directing traffic to a pre sell page, a piece of content that is relevant to what they are selling. They also dig into how to Niche down your audience to get real targeted results.
Pinterest Ads – Pinterest Ads have arrived and are producing very high quality traffic, just not enough of it. The guys talk about demographics of pinsetters and what the best markets are the best on pinterest (for a deeper look, check out this post —> link to post about pinterest in this article)
Instagram – This platform is still in beta with the rollout to the public due soon. Currently Images Ads, Video Ads and Carousel Ads are available. The discuss the back door approach to getting your content discovered on Instagram, by paying people with large audiences.Sounds like a lot of hard work and it is ..for now, until the platform allows everybody to buy ads
Twitter – Twitter ads are working well for Information products and also for retargeting too.These can be a little expensive though. All the ecommerce campaigns that Ezra has seen have not been profitable.
There was also a little discussion about retargeting and google adwords with some great tips added in here too.
Link: View the Original Post Here
Level: Intermediate
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Platform : Reddit
Title: How To Get 1,691 Visits From Reddit In 27 Days (Without Spending A Penny)
Link: View the Original Post Here
Author: Ryan Stewart
Twitter handle: @ryanwashere
Summary:
After working the content angle really hard, Ryan started noticing a decline in his traffic. So he thought he would test out the benefits of Reddit. He had heard a lot about it , but knew that he had to use it correctly to see any results, so here is what he did.
He enlisted the help of a pro that he found on Elance.. here is his job posting.
He got a reply form a 17 year old kid who had a great track record….he followed this kids’ advice and received 1691 visits from reddit in 27 days.
There were 2 main lessons that he got from this exercise:
1.Establishing an account with authority
2.Following Reddit best practices
Sounds flaky, but he digs into it deeper
Accounts with Authority have Karma, and the higher the Karma, the more trust you get from reddit users. The best way to get karma is to find large, active Subreddits and replicate posts that are working.
There are lots of best practices in Reddit, but here are the 4 main ones…
Posting useful content
Finding the right Subreddit
Writing perfect titles
Posting at the right time
Ryan goes into each of these 4 topics a lot deeper and shares many screenshots and tips about what is needed and what to avoid.
Overall, Reddit is a lot of work in the beginning. It takes time to build an account, research Subreddits and get used to writing quality copy.
Link: View the Original Post Here
Level: Advanced
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Platform : LinkedIn
Title: 10 Tips: How to Use LinkedIn to Drive Traffic to Your Blog
Author: Krista Bunskoek
Twitter handle:@kbunskoek
Summary:
We hunted far and wide to find a post that has some specific numbers as far as traffic goes, and we could not find one. This one was the best we could find. It is a more generic post about how to get more traffic to your blog…all of it is great information and if you are not a big Linkedin user, then this post is great for you.
This post also has some great images and examples to look at as you go as well.
here are the 10 main points that it covers:
1. Complete Your profile – Both your company and your personal profile should be as full as possible and have links to you website.
2. Build your Connections: – Use Linkedin as your modern day Rolodex, look for people you know, or who will get value from being connected to you.
3. Be Active : – Post status updates a few times a week, dont spam your network and post articles to your blog
4. Join Targeted Groups: – Find out where your target market is hanging out and join those relevant groups. Stay active and engaged in those groups when you join them
The NEW look and feel of the Groups page – December 2015
5. Create a Group: – If you can’t find a group you like, then create your own. It can be a tough road to get members, but could be worth it in the end.
6. Engage with your Network: – Like most networks, the more engaging you are, the more of a relationship you will build. When you are engaged, the more you pst, the more likely those people are to follow the links back to your website.
7. Write engaging and Interesting Content: – First, create great content on your own website and then use the power of linkedin Publishing to drive traffic back to your website
8. Share blog posts with Individuals : – You can use the email feature to send emails to individuals about your new posts… can be a tedious method and time consuming though.Make these emails personal
9. Follow Linkedin Influencers: – Create a list of influencers to follow and share their articles with your connections. Comment on these articles and use them to get ideas for your own posts.
10. Linkedin Share Button : – Make sure you have the linked share button on your website so people can share your content with their followers
Link: View the Original Post Here
Level: Basic
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Title: 8 Ways to Get More Social Shares Without Annoying Readers
Author: Neil Patel
Twitter handle: @neilpatel
Summary:
This post from Neil Patel shows us how to maximize the number of social shares he gets from each post.
There are 3 main reasons that this is important.
You need to stand out: Facebook users share 2,460,000 pieces of content per minute. Don’t get lost in the sea of posts.
People like people who are similar to them: Getting shared on social media exposes your content to your perfect audience – friends of your current audience.
Shares may directly and indirectly benefit SEO: This is only going to increase in the future.
He covers the 8 ways to get more social shares on your website:
1.Understanding the Psychology Behind Social Sharing – This point is broken down into he 5 points of motivation for people to share
2.How to Create Content that Triggers Emotions – Your content needs to have an emotional angle that can elicit an emotion from your audience.
3.Removing the Friction Behind Sharing and Engagement – Make sure that you are making it as easy as possible for your audience to share this content …button placement and mobile compatability are important.
4.Why Asking for Shares Is Important – There are a number of opportunities that you can ask people to share your content, and here are a few of them
5.How to Use Images Effectively to Get More Social Impressions – People LOVE images…all of the social platforms thrive on these images…use them in your own content.
6.Why You Need Custom Titles and Descriptions – This is probably one of the most important aspects of this entire post.This is the sauce that will attract people to your posts..its the snippets that the social platforms grab to show to your followers and their followers..if it is just a link, then it will not be enticing enough to get shared.
7.Writing Headlines with a Curiosity Gap – Headlines are one of the very first things that piques an readers interest…get this wrong and you could miss the boat.
8.How to Share Your Own Content When Your Readers Are Online – and finally, each tribe will have a key time that their audience is online…use this time to your advantage. determine a posting schedule for your audience and keep testing it
Getting more social shares doe not mean you have to annoy your readers..it just mens creating your posts in a smarter way…and one that can double your traffic!
Link: View the Original Post Here
Level: Intermediate
Our Favorite Quote:
As you can see, there are lots of methods that you can use to Grow your Website Traffic with Social Media. Some of them may be relevant to your business and some may not. As we always say, just because it works for some people, doesn’t mean it will work for you.
You really need to know where your target market is hanging out, which platforms they prefer and then meet them there.
We have used a lot of these tactics above and have some very powerful results from them…. and its like anything..you will need time and dedication and consistency to make them work…. let us know how you go.